Direct marketing efforts have an excellent chance of favorably influencing target consumer's attitudes because ________.

Question

Quizplus · Accepted Answer

Direct marketing efforts are highly targeted to the individuals' needs and concerns, which increases the chances of positively influencing their attitudes towards the product or service being offered. Direct marketing also provides an opportunity for personalized communication with the target consumers, which further enhances the chances of building a positive relationship and brand image.

Direct Marketing Efforts Have an Excellent Chance of Favorably Influencing