If a consumer segment generally holds a positive attitude toward owning the latest designer jeans,then that segment's attitude toward new brands of designer jeans are likely to reflect that orientation.This is an example of the ________ of attitude.
A) ego-defensive function
B) utilitarian function
C) value-expressive function
D) knowledge function
E) intention function

Question

Quizplus · Accepted Answer

The value-expressive function of attitude refers to how attitudes allow consumers to express their individual or group values and self-concept. In this example, the positive attitude towards owning the latest designer jeans expresses the consumer's value of being fashionable and up-to-date. Therefore, it is likely that the consumer would also have a positive attitude towards new brands of designer jeans as it aligns with their value of being fashionable.

If a Consumer Segment Generally Holds a Positive Attitude Toward