Ads for cosmetics and personal care products acknowledge the fact that people want to protect their self-images from inner feelings of doubt. This is consistent with which basic motivational functions?
A) the ego-defensive function
B) the knowledge function
C) the utilitarian function
D) the value-expressive function
E) the intention function

Question

Quizplus · Accepted Answer

The ego-defensive function relates to protecting oneself from inner doubts and feelings of inadequacy, which aligns with how cosmetics and personal care product ads target consumers by offering solutions to enhance self-image and mitigate insecurities.

Ads for Cosmetics and Personal Care Products Acknowledge the Fact