According to the attitude-toward-the-ad model, the consumer forms various feelings and judgments as a result of exposure to an ad. If the consumer likes the ad, ________.
A) he is more likely to buy the product
B) he is less likely to buy the product
C) he is less likely to encounter environmental impediments to consumption
D) his like or dislike has no relevance to his likelihood of purchasing the product
E) he is more likely to attribute satisfaction with the product internally

Question

Quizplus · Accepted Answer

If a consumer likes an ad, they are more likely to have a positive attitude toward the product, increasing the likelihood of purchase.

According to the Attitude-Toward-The-Ad Model, the Consumer Forms Various Feelings