Chris notices the label for a popular brand of yogurt suggests the yogurt has more potassium than a banana. Chris had not previously associated the yogurt brand, or any other yogurt, with potassium. In this example, the marketer ________.
A) changed the relative evaluation of an existing attribute
B) changed the importance of an existing attribute
C) added a new attribute
D) developed a favorable attitude toward the ad
E) used priming

Question

Quizplus · Accepted Answer

The marketer introduced potassium as a new attribute of the yogurt, which Chris had not previously associated with yogurt. This is an example of adding a new attribute to the product's perceived benefits.

Chris Notices the Label for a Popular Brand of Yogurt