Direct-marketing efforts have an excellent chance of favorably influencing target consumers' attitudes because the products and services offered and the promotional messages conveyed are very carefully designed to address the individual segments' needs and concerns.

Question

Quizplus · Accepted Answer

Direct marketing allows for personalized and targeted messaging to specific consumer segments, increasing the likelihood of positively impacting their attitudes towards the product or service being offered.

Direct-Marketing Efforts Have an Excellent Chance of Favorably Influencing Target