For market leaders that enjoy a significant amount of consumer goodwill and loyalty,the overriding marketing goal is to fortify the existing positive attitudes of consumers so that they will not succumb to competitors' special offers and other inducements designed to win them over.

Question

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The statement accurately describes the marketing goal for market leaders with high consumer goodwill and loyalty. The goal is to maintain and strengthen this goodwill to prevent customers from being swayed by competitors' attempts to win them over.

For Market Leaders That Enjoy a Significant Amount of Consumer