Bob used PowerPoint to give a presentation to his Consumer Behavior class.The professor was particularly impressed with the clarity of Bob's viewgraphs.Bob attributes his success with the presentation to his skill at using PowerPoint.This is an example of external attribution.

Question

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External attribution involves attributing success or failure to outside factors, while Bob is attributing his success to his own skill, which is an example of internal attribution.

Bob Used PowerPoint to Give a Presentation to His Consumer