The appeal of the attitude-toward-behavior model is that it allows researchers to understand consumers' subjective norms and the factors that form them.

Question

Quizplus · Accepted Answer

The attitude-toward-behavior model focuses on predicting how an individual's attitude toward a behavior influences their actual behavior, rather than understanding subjective norms and the factors that form them. The Theory of Reasoned Action or the Theory of Planned Behavior, on the other hand, includes subjective norms as a key component in understanding behaviors.

The Appeal of the Attitude-Toward-Behavior Model Is That It Allows