The elaboration likelihood model (ELM) proposes that attitudes can sometimes be changed by either one of two different routes to persuasion - a central route or a peripheral route.

Question

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The elaboration likelihood model (ELM) indeed posits that there are two routes to persuasion: the central route, which involves careful and thoughtful consideration of the arguments (content of the message), and the peripheral route, which involves other cues outside the message content itself, such as the attractiveness or credibility of the source.

The Elaboration Likelihood Model (ELM) Proposes That Attitudes Can Sometimes