Individuals who try a brand without any inducements or individuals who buy a brand repeatedly are more likely to consider that they buy the brand because they like it, rather than because it was free or on sale.

Question

Quizplus · Accepted Answer

This phenomenon is related to the concept of intrinsic motivation, where individuals are driven by internal rewards or personal satisfaction. When people choose a brand without external inducements like discounts or freebies, or when they repeatedly buy a brand, it's often because they genuinely like the product or brand, not because of external incentives. This genuine preference leads to a stronger, more positive perception of the brand.

Individuals Who Try a Brand Without Any Inducements or Individuals