The underlying rationale for ________ is that "birds of a feather flock together."
A) geodemographic clustering
B) social mobility
C) conspicuous consumption
D) affluence
E) down-scale consumers

Question

Quizplus · Accepted Answer

Geodemographic clustering is based on the idea that people with similar characteristics such as income, education, and lifestyle tend to live in the same geographic area. This is known as the "birds of a feather flock together" concept, which suggests that people of similar backgrounds and interests are more likely to congregate in the same neighborhoods.

The Underlying Rationale for ________ Is That "Birds of a Feather