PASTA MINI CASE: National Dining Company owns a number of different Italian food franchises.Its cheapest restaurants, Pasta Bowls, are opened in geodemographic clusters composed of households earning $35,000 - $50,000.Pasta Bowl emphasizes big portions for a low price, with advertisements portraying Pasta Bowl as a way for busy parents and kids to stop running around and share quality time over a delicious and wallet-friendly meal.In contrast, Armando's Italian Grille is National's most expensive chain, emphasizing fresh ingredients, attentive service, and a quiet dining atmosphere.These restaurants are opened in geodemographic clusters composed of households earning over $150,000.
-In the PASTA MINI CASE,National Dining Company segments its restaurants' target markets based on ________.

Question

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National Dining Company segments its restaurants' target markets based on income, as it specifically targets households earning $35,000 - $50,000 for Pasta Bowls and households earning over $150,000 for Armando's Italian Grille.

PASTA MINI CASE: National Dining Company Owns a Number of Different