SMITH MINI CASE: Nathan Smith is single and lives in Detroit, where he works on the assembly line at the local automobile manufacturing plant and is a member of the Automobile Workers Union.He views work as a means to buy things to enhance his leisure time and recently purchased a new television so that he could better watch his favorite team, the Detroit Lions, play football. Nathan has always followed the Lions, largely because his dad was a big Lions fan.
-In the SMITH MINI CASE,Nathan roots for the Lions because his dad did.This is an example of ________.
A) subjective measurement
B) geodemographic clustering
C) intergenerational brand transfer
D) syncratic decision making
E) status consumption
Correct Answer:
Verified
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