In addition to segmenting markets in terms of cultural factors,marketers also segment societies into smaller ________ that consist of people who are similar in terms of their ethnic origin,customs and ways of behavior.
A) micromarkets
B) individual markets
C) racial subcultures
D) subcultures
E) microsocieties

Question

Quizplus · Accepted Answer

The term that accurately describes societies segmented by ethnic origin, customs, and behavior is "subcultures." Option A, "micromarkets," generally refers to small market segments with unique needs and characteristics. Option B, "individual markets," is not a standard marketing term. Option C, "racial subcultures," is too specific, as subcultures can also be based on factors such as age, religion, or geography. Option E, "microsocieties," is not a common term used in marketing segmentation.

In Addition to Segmenting Markets in Terms of Cultural Factors,marketers