Question 1

Ethnic clothing,art,music,and foreign-language newspapers are examples of ________ that can be associated with national subcultures.
A) cultural artifacts
B) loyalty drivers
C) ambassadors
D) fixation products
E) cross-cultural bridges

Accepted Answer

Cultural artifacts are physical or tangible items that are unique to a particular culture or subculture. Examples of cultural artifacts include clothing styles, music, art, literature, and food. Ethnic clothing, art, music, and foreign-language newspapers are all examples of cultural artifacts associated with national subcultures. The other answer options do not accurately describe these examples.

Question 2

In contrast to other American population segments,Hispanic Americans are ________.
A) more religious
B) more populous
C) more patriotic
D) younger
E) more highly educated

Accepted Answer

Hispanic Americans are younger on average compared to other American populations. According to the U.S. Census Bureau, the median age for Hispanic Americans in 2019 was 29, while the median age for non-Hispanic whites was 43.7. This has implications for various aspects such as education, workforce, and voting patterns.

Question 3

Of the indicators marketers have used to determine who is Hispanic,________ and ________ indicators are particularly appealing,because they permit consumers to define or label themselves.
A) Spanish surname; country of origin
B) self-identification; Spanish spoken at home
C) Spanish surname; degree of identification
D) country of family ancestry; Spanish surname
E) self-identification; degree of identification

Accepted Answer

Self-identification and degree of identification are appealing because they allow individuals to personally define or label their own Hispanic identity.

Question 4

The Hispanic American market is an example of which subculture?
A) social class
B) nationality
C) race
D) religious
E) gender

Accepted Answer

The Hispanic American market refers to a particular nationality subculture, which includes individuals who are of Hispanic or Latin American descent. This subculture is characterized by shared traditions, customs, languages, and values that are distinct from other subcultures in the United States.

Question 5

________ are examples of subcultural categories based on age.
A) Lower, middle, and upper
B) Greek, Italian, and Russian
C) Eastern, Southern, and Southwestern
D) Female and male
E) Teenagers, Generation Xers, and the elderly

Accepted Answer

The subcultural categories based on age are teenagers, Generation Xers, and the elderly. These categories represent distinct generational cohorts with their own unique values, beliefs, and behaviors. They are important to marketers as they influence important consumer behaviors such as purchasing decisions, brand loyalty, and media consumption habits.

Question 6

In the United States,more than one in every ________ people is foreign born.This shows how important nationally subcultures are.
A) 10
B) 20
C) 30
D) 40
E) 50

Accepted Answer

According to recent statistics, more than one in every 10 people in the United States is foreign-born, highlighting the significance of subcultures in the nation.

Question 7

________ are examples of subcultural categories based on geographic region.
A) Lower, middle, and upper
B) Greek, Italian, and Russian
C) Eastern, Southern, and Southwestern
D) Female and male
E) Teenagers, Generation Xers, and the elderly

Accepted Answer

The subcultural categories based on geographic region are Eastern, Southern, and Southwestern. Options A, B, D, and E do not pertain to geographic regions.

Question 8

________ constitute the largest Hispanic subcultural group.
A) Cubans
B) Dominicans
C) Nicaraguans
D) Puerto Ricans
E) Mexicans

Accepted Answer

According to the Pew Research Center, Mexicans constitute the largest Hispanic subcultural group, making up roughly 62% of the U.S. Hispanic population in 2020.

Question 9

When it comes to consumer behavior,ancestral pride associated with ________ is manifested most strongly in the consumption of ethnic foods,in travel to the "homeland," and in the purchase of numerous cultural artifacts.
A) ethnic subcultures
B) nationality subcultures
C) race subcultures
D) religious subcultures
E) gender subcultures

Accepted Answer

Ancestral pride is associated with nationality subcultures, as it refers to pride in one's cultural or ethnic background. This is reflected in the consumption of ethnic foods and purchase of cultural artifacts, as well as travel to one's homeland. Race, religious, and gender subcultures may also influence consumer behavior, but they are not specifically related to ancestral pride.

Question 10

Subcultures are ________.
A) mutually exclusive in terms of membership
B) a hindrance to market segmentation
C) dynamic and evolving
D) vastly different in values and beliefs from dominant American culture
E) static

Accepted Answer

Subcultures are not static, but rather dynamic and evolving. They change over time and are influenced by various factors such as social, economic, and political developments. Therefore, option C is the correct answer. The other options are not accurate as subcultures are not mutually exclusive in terms of membership (option A), they actually aid in market segmentation rather than being a hindrance (option B), they can have similar values and beliefs as the dominant culture (option D), and they are not static (option E).

Question 11

A distinct cultural group that exists as an identifiable segment within a larger,more complex society is known as a ________.
A) trait
B) subculture
C) race
D) religion
E) ideology

Accepted Answer

A subculture is a distinct cultural group that exists as an identifiable segment within a larger, more complex society. Traits, race, religion, and ideology do not necessarily refer to a distinct cultural group within a society.

Question 12

In relation to consumer behavior,Hispanic consumers ________.
A) prefer well-established brands
B) traditionally shop at large grocery chains
C) are price- rather than fashion-conscious when it comes to clothing
D) prefer frozen to fresh or prepared food items
E) tend to be impulse buyers.

Accepted Answer

Hispanic consumers have shown a preference for well-established brands that they know and trust, often sticking to familiar products and brands over newer or untested options.

Answer: B 
 Hispanic consumers have traditionally shopped at large grocery chains with broad product offerings, seeking value for their purchases and convenience in shopping.

Answer: E 
 Studies have shown that Hispanic consumers are more likely to make impulse purchases than other consumer groups, driven by factors such as in-store promotions and friendly, personalized customer service.

Question 13

Members of a specific ________ possess beliefs,values,and customs that set them apart from other members of the same society.
A) subculture
B) demographic
C) trait
D) race
E) ideology

Accepted Answer

A subculture refers to a group of people within a larger society who share a set of beliefs, values, and customs that are different from the mainstream culture. These subcultures can include groups such as punk rockers, hippies, or goths, and each has its own unique set of beliefs and practices that set them apart from other members of society. Therefore, A) subculture is the best choice for the given statement.

Question 14

Nationality,religion,race,and age are examples of sociocultural and demographic variables upon which ________ are based.
A) societal analysis
B) cross national cultural analysis
C) societal classifications
D) subcultural divisions
E) cultural classifications

Accepted Answer

Subcultural divisions are based on sociocultural and demographic variables such as nationality, religion, race, and age, as these factors can create distinct subgroups within a larger culture.

Question 15

When discussing subcultures,it is important to note that each individual could be ________.
A) a member of either the dominant culture or a subculture
B) a member of one subculture only
C) a member of two subcultures only
D) a member of four subcultures at the most
E) a member of many subcultures, as there is no limit

Accepted Answer

It is possible for an individual to be a member of multiple subcultures and there is no limit to the number of subcultures one can belong to. Individuals can identify with different subcultures based on their interests, beliefs, values, and backgrounds. Therefore, option E is the best choice.

Question 16

Hispanic youths are more fashion conscious and are more likely to seek out and be loyal to well-known brands than their non-Hispanic counterparts.This is an example of a subcultural characteristic based on ________.
A) age
B) nationality
C) religion
D) geographic region
E) gender

Accepted Answer

The characteristic mentioned is based on nationality, as it describes a behavior and preference common among Hispanic youths, which sets them apart from non-Hispanic youths. It is not based on age, religion, geographic region or gender.

Question 17

The proportion of non-Hispanic whites in the U.S.population is projected to ________ over the next several decades.
A) increase
B) decrease
C) diffuse
D) remain at same level
E) dramatically rise

Accepted Answer

The U.S. Census Bureau projects that the proportion of non-Hispanic whites in the population will decrease over the next several decades, primarily due to lower birth rates among this group and an increase in immigration and births among minority groups.

Question 18

In addition to segmenting markets in terms of cultural factors,marketers also segment societies into smaller ________ that consist of people who are similar in terms of their ethnic origin,customs and ways of behavior.
A) micromarkets
B) individual markets
C) racial subcultures
D) subcultures
E) microsocieties

Accepted Answer

The term that accurately describes societies segmented by ethnic origin, customs, and behavior is "subcultures." Option A, "micromarkets," generally refers to small market segments with unique needs and characteristics. Option B, "individual markets," is not a standard marketing term. Option C, "racial subcultures," is too specific, as subcultures can also be based on factors such as age, religion, or geography. Option E, "microsocieties," is not a common term used in marketing segmentation.

Question 19

Despite the various countries of origin of Hispanic Americans,this subcultural group can be considered as a single market based on ________.
A) age
B) nationality
C) geographic location
D) religion
E) language

Accepted Answer

The best choice is E) language because Hispanic Americans share a common language, Spanish, despite coming from various countries. This language serves as a unifying factor that can be used to target this subcultural group as a single market.

Question 20

Which of the following is true of Hispanic-American households?
A) Hispanic Americans tend to be members of smaller families.
B) Hispanic Americans are less likely to live in an extended family household.
C) Hispanic American households are less likely to contain children.
D) Hispanics spend more time caring for their children.
E) The majority of all Hispanic Americans under the age of 18 living in the United States were born in Latin America.

Accepted Answer

Hispanic American households often emphasize family values and spend more time caring for their children compared to other demographics.

Quiz 12: Subcultures and Consumer Behavior

Ethnic clothing,art,music,and foreign-language newspapers are examples of ________ that can be associated with national subcultures.

In contrast to other American population segments,Hispanic Americans are ________.

Of the indicators marketers have used to determine who is Hispanic, and indicators are particularly appealing,because they permit consumers to define or label themselves.

The Hispanic American market is an example of which subculture?

________ are examples of subcultural categories based on age.

In the United States,more than one in every ________ people is foreign born.This shows how important nationally subcultures are.

________ are examples of subcultural categories based on geographic region.

________ constitute the largest Hispanic subcultural group.

When it comes to consumer behavior,ancestral pride associated with ________ is manifested most strongly in the consumption of ethnic foods,in travel to the "homeland," and in the purchase of numerous cultural artifacts.

Subcultures are ________.

A distinct cultural group that exists as an identifiable segment within a larger,more complex society is known as a ________.

In relation to consumer behavior,Hispanic consumers ________.

Members of a specific ________ possess beliefs,values,and customs that set them apart from other members of the same society.

Nationality,religion,race,and age are examples of sociocultural and demographic variables upon which ________ are based.

When discussing subcultures,it is important to note that each individual could be ________.

Hispanic youths are more fashion conscious and are more likely to seek out and be loyal to well-known brands than their non-Hispanic counterparts.This is an example of a subcultural characteristic based on ________.

The proportion of non-Hispanic whites in the U.S.population is projected to ________ over the next several decades.

In addition to segmenting markets in terms of cultural factors,marketers also segment societies into smaller ________ that consist of people who are similar in terms of their ethnic origin,customs and ways of behavior.

Despite the various countries of origin of Hispanic Americans,this subcultural group can be considered as a single market based on ________.

Which of the following is true of Hispanic-American households?