Question 1

In the ________,consumers are pictured as either receptive to or actively searching for products and services that fulfill their needs and enrich their lives.
A) economic consumer model
B) passive consumer model
C) cognitive consumer model
D) emotional consumer model
E) routinized consumer model

Accepted Answer

The cognitive consumer model is based on the idea that consumers actively seek out products and services that fulfill their needs and enrich their lives. This model emphasizes the role of information processing and decision making in the consumer's purchasing behavior. In contrast, the other options (economic, passive, emotional, and routinized) do not fully capture this active and intentional approach to consumer behavior.

Question 2

A consumer is most likely to use ________ when buying an expensive,important,or technically complicated product or service for the first time.
A) extensive problem solving
B) economic problem solving
C) limited problem solving
D) passive problem solving
E) routinized response behavior

Accepted Answer

Extensive problem solving is characterized by high involvement, a high degree of perceived risk, and/or lack of information about the product. Therefore, a consumer is most likely to use extensive problem solving when buying an expensive, important, or technically complicated product or service for the first time. This type of decision-making involves a thorough search for information, alternative evaluation, and a significant amount of decision-making effort.

Question 3

Maria needs a new pair of jeans.She knows that pants from American Eagle,in size 10,tend to fit her very well in the waist and hips and are long enough,so she goes to American Eagle and picks up a pair.Maria's is a case of ________.
A) extensive problem solving
B) economic problem solving
C) limited problem solving
D) passive problem solving
E) routinized response behavior

Accepted Answer

Maria's decision-making process is an example of routinized response behavior, which occurs when a consumer regularly buys a product and is familiar with the brand or product, leading to a quick purchase decision without much thought or research.

Question 4

Impulsive and irrational purchasers are basically adhering to the ________.
A) economic consumer model
B) passive consumer model
C) cognitive consumer model
D) emotional consumer model
E) routinized consumer model

Accepted Answer

The answer of Impulsive and irrational purchasers are basically adhering...

Question 5

A consumer is most likely to use ________ when purchasing a new,updated version of something that he or she has purchased before,such as replacing an old laptop with a new one.
A) extensive problem solving
B) economic problem solving
C) limited problem solving
D) passive problem solving
E) routinized response behavior

Accepted Answer

Limited problem solving is often used for purchases that are somewhat familiar yet require some comparison and decision effort, such as upgrading to a new version of a product the consumer has previously owned.

Question 6

The economic model of consumer decision making is often rejected as ________.
A) too idealistic
B) too complex
C) outdated
D) irrational
E) culturally inappropriate

Accepted Answer

The economic model of consumer decision making is often considered too idealistic because it assumes that consumers have perfect information and always make rational choices to maximize utility, which is not always the case in real-world scenarios.

Question 7

The principal limitation of the ________ is that consumers' ability to behave completely rationally is limited by their existing skills,goals,and knowledge.
A) economic consumer model
B) passive consumer model
C) cognitive consumer model
D) emotional consumer model
E) routinized consumer model

Accepted Answer

The answer of The principal limitation of the ________ is...

Question 8

The ________ portrays a world of perfect competition in which the consumer is characterized as making rational decisions.
A) economic consumer model
B) passive consumer model
C) cognitive consumer model
D) emotional consumer model
E) routinized consumer model

Accepted Answer

The economic consumer model is based on the assumption of perfect competition, where consumers are rational decision-makers who seek to maximize their utility.

Question 9

In cases of ________,consumers have experience with the product category and a well-established set of criteria with which to evaluate the brands they are considering.
A) extensive problem solving
B) economic problem solving
C) limited problem solving
D) passive problem solving
E) routinized response behavior

Accepted Answer

In routinized response behavior, consumers have experience with the product category and a set of established criteria to evaluate brands, leading to relatively quick and automatic decision-making.

Question 10

The principal limitation of the ________ is that it fails to recognize that the consumer plays an equal,if not dominant,role in many buying situations,seeking information about product alternatives and selecting the product that appears to offer the greatest satisfaction.
A) economic consumer model
B) passive consumer model
C) cognitive consumer model
D) emotional consumer model
E) routinized consumer model

Accepted Answer

The passive consumer model suggests that consumers are easily influenced by marketers and do not actively seek information or make independent decisions, which overlooks the active role consumers often play in the buying process.

Question 11

Of the three levels of consumer decision making,________ requires the greatest effort on the part of the consumer.
A) extensive problem solving
B) economic problem solving
C) limited problem solving
D) passive problem solving
E) routinized response behavior

Accepted Answer

Extensive problem solving requires the greatest effort because it involves a high level of involvement by the consumer, in which they have little to no prior knowledge or experience with the product or service being considered, and must conduct extensive research and evaluation of alternatives before making a decision.

Question 12

A no-choice decision is commonly referred to as a ________.
A) Hobson's choice
B) decision-making process
C) free decision
D) consumer model
E) Gilman's choice

Accepted Answer

A no-choice decision is commonly referred to as a Hobson's choice, which means having to choose between two options where only one is presented as viable or acceptable. It is not a free decision, as there are no real options to choose from, and it is not related to consumer models or decision-making processes.

Question 13

Martin needs a new hybrid-electric car that can seat 4 people comfortably and has a trunk that will hold a set of golf clubs,but isn't sure which brand of hybrid-electric car would be best.Martin's is a case of ________.
A) extensive problem solving
B) economic problem solving
C) limited problem solving
D) passive problem solving
E) routinized response behavior

Accepted Answer

Since Martin has a specific set of criteria for his purchase (seating for 4 and room for golf clubs), but doesn't have a preferred brand or specific model in mind, this is an example of limited problem solving. He will need to do some research and evaluate different options before making a decision.

Question 14

Jim has an ear infection and has to take the specific medication that his doctor has prescribed.His selection of medications constitutes a ________ decision.
A) Hobson's choice
B) decision-making process
C) free decision
D) consumer model
E) Gilman's choice

Accepted Answer

A Hobson's choice is a situation where there is really only one option available, which fits Jim's situation as he must take the specific medication prescribed by his doctor.

Question 15

In cases of ________,the consumer needs a great deal of information to establish a set of criteria on which to judge specific brands and a correspondingly large amount of information concerning each of the brands to be considered.
A) extensive problem solving
B) economic problem solving
C) limited problem solving
D) passive problem solving
E) routinized response behavior

Accepted Answer

Extensive problem solving occurs when the consumer needs a lot of information to make a decision. In such cases, the consumer needs to establish a set of criteria to judge specific brands and requires a large amount of information about each brand before making a decision. Examples include buying a car or a house.

Question 16

The ________ depicts the consumer as basically submissive to the self-serving interests and promotional efforts of marketers.
A) economic consumer model
B) passive consumer model
C) cognitive consumer model
D) emotional consumer model
E) routinized consumer model

Accepted Answer

The passive consumer model portrays the consumer as submissive and easily influenced by marketers' promotional efforts. This model suggests that consumers are not active decision-makers, but rather passive recipients of marketing messages.

Question 17

Extensive and limited problem solving,and routinized response behavior are three specific levels of ________.
A) conjunctive decision rules
B) economic problem solving
C) affect referral rules
D) gifting behavior
E) consumer decision making

Accepted Answer

Extensive and limited problem solving, and routinized response behavior are three specific levels of consumer decision making, which is the focus of the question. The other answer choices are unrelated or incorrect.

Question 18

In cases of ________,consumers have already established the basic criteria for evaluating the product category and the various brands in the category,but have not fully established preferences concerning a select group of brands.
A) extensive problem solving
B) economic problem solving
C) limited problem solving
D) passive problem solving
E) routinized response behavior

Accepted Answer

Limited problem solving is a situation in which consumers have some experience in buying the product category but are not committed to any particular brand. They have established some basic criteria but have not fully developed preferences for a specific brand. This type of problem-solving occurs when the consumer has some prior experience but still requires some information before making a final decision.

Question 19

The ________ describes a consumer who falls somewhere between the extremes of the economic and passive consumer models.
A) active consumer model
B) perceptual consumer model
C) cognitive consumer model
D) emotional consumer model
E) routinized consumer model

Accepted Answer

The cognitive consumer model describes a consumer who actively processes information and makes decisions based on thought and reasoning, falling between the extremes of purely economic and passive consumer models.

Question 20

A ________ is the selection of an option from two or more alternative choices.
A) mood
B) decision
C) gift
D) consumer model
E) Hobson's choice

Accepted Answer

The word "decision" best fits the definition given in the question. A decision involves choosing between options or alternatives. The other answer options are not related to the concept of selecting from alternatives.

Quiz 15: Consumer Decision Making and Beyond

In the ________,consumers are pictured as either receptive to or actively searching for products and services that fulfill their needs and enrich their lives.

A consumer is most likely to use ________ when buying an expensive,important,or technically complicated product or service for the first time.

Maria needs a new pair of jeans.She knows that pants from American Eagle,in size 10,tend to fit her very well in the waist and hips and are long enough,so she goes to American Eagle and picks up a pair.Maria's is a case of ________.

Impulsive and irrational purchasers are basically adhering to the ________.

A consumer is most likely to use ________ when purchasing a new,updated version of something that he or she has purchased before,such as replacing an old laptop with a new one.

The economic model of consumer decision making is often rejected as ________.

The principal limitation of the ________ is that consumers' ability to behave completely rationally is limited by their existing skills,goals,and knowledge.

The ________ portrays a world of perfect competition in which the consumer is characterized as making rational decisions.

In cases of ________,consumers have experience with the product category and a well-established set of criteria with which to evaluate the brands they are considering.

The principal limitation of the ________ is that it fails to recognize that the consumer plays an equal,if not dominant,role in many buying situations,seeking information about product alternatives and selecting the product that appears to offer the greatest satisfaction.

Of the three levels of consumer decision making,________ requires the greatest effort on the part of the consumer.

A no-choice decision is commonly referred to as a ________.

Martin needs a new hybrid-electric car that can seat 4 people comfortably and has a trunk that will hold a set of golf clubs,but isn't sure which brand of hybrid-electric car would be best.Martin's is a case of ________.

Jim has an ear infection and has to take the specific medication that his doctor has prescribed.His selection of medications constitutes a ________ decision.

In cases of ________,the consumer needs a great deal of information to establish a set of criteria on which to judge specific brands and a correspondingly large amount of information concerning each of the brands to be considered.

The ________ depicts the consumer as basically submissive to the self-serving interests and promotional efforts of marketers.

Extensive and limited problem solving,and routinized response behavior are three specific levels of ________.

In cases of ________,consumers have already established the basic criteria for evaluating the product category and the various brands in the category,but have not fully established preferences concerning a select group of brands.

The ________ describes a consumer who falls somewhere between the extremes of the economic and passive consumer models.

A ________ is the selection of an option from two or more alternative choices.