Of the three levels of consumer decision making, ________ requires the greatest effort on the part of the consumer.
A) extensive problem solving
B) economic problem solving
C) limited problem solving
D) passive problem solving
E) routinized response behavior

Question

Quizplus · Accepted Answer

Extensive problem solving involves a high level of involvement, a significant amount of time and effort, and the exploration of various options before reaching a purchase decision. It is the most complex type of decision making and requires a great deal of cognitive and emotional investment by the consumer.

Of the Three Levels of Consumer Decision Making, ________ Requires