Of the indicators marketers have used to determine who is Hispanic,________ and ________ indicators are particularly appealing,because they permit consumers to define or label themselves.
A) Spanish surname; country of origin
B) self-identification; Spanish spoken at home
C) Spanish surname; degree of identification
D) country of family ancestry; Spanish surname
E) self-identification; degree of identification
Correct Answer:
Verified
Q1: Ethnic clothing,art,music,and foreign-language newspapers are examples of
Q2: _ constitute the largest Hispanic subcultural group.
A)
Q4: The Hispanic American market is an example
Q5: _ are examples of subcultural categories based
Q6: In contrast to other American population segments,
Q6: In the United States,more than one in
Q9: When it comes to consumer behavior,ancestral pride
Q11: A distinct cultural group that exists as
Q18: Subcultures are _.
A) mutually exclusive in terms
Q22: _ are examples of subcultural categories based
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