GROCERY STORE MINI CASE: SuperMart Groceries is interested in drawing in Hispanic consumers in order to capitalize on the sizeable Hispanic population in communities surrounding its stores.SuperMarts in communities with an appreciable Hispanic population have begun stocking authentic Hispanic ingredients, hired bi-lingual managerial staff, and begun employing a higher proportion of Hispanics in high-visibility sales clerk positions.SuperMart has also begun an advertising campaign portraying SuperMart as providing the same products offered at more traditional Hispanic grocery shopping venues, with the benefit of lower prices and a much wider selection of products.
-In the GROCERY STORE MINI CASE,in order to reach a majority of Hispanic adults whose first language is spanish,SuperMart should ________.
A) advertise in English on the radio
B) advertise in English on television
C) advertise in Spanish on television
D) advertise in Spanish in the newspaper
E) advertise in Spanish on billboards

Question

Quizplus · Accepted Answer

To reach a majority of Hispanic adults whose first language is Spanish, advertising in Spanish on television would be the best choice. This allows for a wider reach and ensures that the message is being communicated effectively to the target audience. Advertising in Spanish on billboards or in the newspaper could also be effective, but may not reach as many people as television advertising. Advertising in English on the radio or television would not effectively reach the target audience.

GROCERY STORE MINI CASE: SuperMart Groceries Is Interested in Drawing