SMITH MINI CASE: Carl Smith is a 37 year-old, Baptist, African American living in Louisiana.He frequently shops at Pinkerton's for items like toothpaste and hair-care products.Pinkerton's is a large store that sells a wide range of products, from jewelry to groceries to lawn mowers.Carl recently received direct-mail advertising from a Pinkerton's urging him to purchase his holiday decorations before the season rush starts.
-In the SMITH MINI CASE,which of the following things can Pinkerton's do to attract more African American consumers?
A) sell more generic products
B) give back to the Black Community
C) eliminate the grocery section of the store
D) expand the selection of clothing and jewelry on sale
E) advertise in Spanish

Question

Quizplus · Accepted Answer

Giving back to the Black Community can help to build trust and show a commitment to supporting the community. This can attract more African American consumers who prioritize supporting businesses that invest in their communities. Selling more generic products, eliminating the grocery section, expanding clothing and jewelry sales, or advertising in Spanish may not necessarily appeal to African American consumers specifically.

SMITH MINI CASE: Carl Smith Is a 37 Year-Old, Baptist