_________ refers to the fact that consumers view global brands as a kind of "cultural ideal," and their purchase and use makes the consumer feel like a citizen of the world.

Question

Quizplus · Accepted Answer

Global myth refers to the perception of global brands as representing a cultural ideal, and using them makes the consumer feel like a citizen of the world. This concept has been identified in various studies and is a key factor in the success of global brands.

_________ Refers to the Fact That Consumers View Global Brands