CLOTHING MINI CASE: Outer Limits Outfitters is an Swiss company that makes clothes for skiing and snowboarding.The company produces standardized lines of clothing for sale at its retail outlets worldwide.In Switzerland,.Outer Limits' advertising portrays the company as a distinctly Swiss brand.In other countries, however, it creates localized advertising, using local actors and local scenery. Outer Limits also makes substantial donations to regional natural preservation charities in its various markets because it knows that natural conservation is very important to its core consumers.
-In the CLOTHING MINI CASE,if U.S.consumers held positive perceptions of Outer Limits Outfitters because it is a Swiss company and the Swiss are known for having beautiful mountains and high quality goods,this would be an example of ________.

Question

Quizplus · Accepted Answer

Country of origin effects refer to the influence that a product's country of origin has on consumers' perception of its quality or desirability. In this case, U.S. consumers' positive perceptions of Outer Limits Outfitters because it is a Swiss company and the Swiss are known for having beautiful mountains and high quality goods demonstrates a country of origin effect.

CLOTHING MINI CASE: Outer Limits Outfitters Is an Swiss Company