CLOTHING MINI CASE: Outer Limits Outfitters is an Swiss company that makes clothes for skiing and snowboarding.The company produces standardized lines of clothing for sale at its retail outlets worldwide.In Switzerland,.Outer Limits' advertising portrays the company as a distinctly Swiss brand.In other countries, however, it creates localized advertising, using local actors and local scenery. Outer Limits also makes substantial donations to regional natural preservation charities in its various markets because it knows that natural conservation is very important to its core consumers.
-In the CLOTHING MINI CASE,Outer Limits' marketing strategy would be best described as ________.

Question

Quizplus · Accepted Answer

Outer Limits' marketing strategy is a mix of global and local elements. While it creates standardized lines for sale worldwide, it also tailors its advertising and charitable donations to local markets, creating a mixed approach.

CLOTHING MINI CASE: Outer Limits Outfitters Is an Swiss Company