CRAFT MINI CASE: Global Craft is an importer of crafts from Indian and African craftsmen to the United States.The company broadcasts a standardized advertising campaign nationwide emphasizing the fair price that it pays for the crafts that it imports, supporting rather than exploiting these craftsmen.Its advertising also serves to introduce American consumers to international craft products to which they may not have been already introduced.
-In the CRAFT MINI CASE,Global Craft highlights the exotic origins of the crafts it imports,relying on positive ________ to promote sales of its imports.

Question

Quizplus · Accepted Answer

The phrase "exotic origins" suggests that Global Craft relies on the country of origin effects to promote sales of its imports. This means that consumers are more likely to purchase products that are associated with a particular country or culture, which creates a perception of authenticity and uniqueness.

CRAFT MINI CASE: Global Craft Is an Importer of Crafts