TABLE MINI CASE: Cynthia recently saw a new coffee table being offered by a popular furniture designer. She thinks the table would go nicely in her living room.Her friend, Steve, has very tasteful furniture in his home and seems to know quite a bit about furniture, so Cynthia asks Steve for advice about whether the coffee table would match the other design elements in her living room.Cynthia spends about three weeks thinking about it before she makes the decision to buy the table.
-In the TABLE MINI CASE,when Cynthia ultimately decides that she really likes the table and buys it,she is at the ________ stage of the adoption process.
A) awareness
B) interest
C) evaluation
D) trial
E) adoption/rejection

Question

Quizplus · Accepted Answer

Cynthia has moved past the evaluation stage where she considered the table and has made the decision to adopt it by purchasing it. Therefore, she is at the adoption/rejection stage of the adoption process.

TABLE MINI CASE: Cynthia Recently Saw a New Coffee Table