TABLE MINI CASE: Cynthia recently saw a new coffee table being offered by a popular furniture designer. She thinks the table would go nicely in her living room.Her friend, Steve, has very tasteful furniture in his home and seems to know quite a bit about furniture, so Cynthia asks Steve for advice about whether the coffee table would match the other design elements in her living room.Cynthia spends about three weeks thinking about it before she makes the decision to buy the table.
-In the TABLE MINI CASE,the ________ is three weeks.
A) adopter category
B) communication flow
C) rate of adoption
D) skimming policy
E) purchase time

Question

Quizplus · Accepted Answer

The three weeks represent the time it took for Cynthia to make the decision to buy the coffee table, so the best choice is E - purchase time. The other answer choices do not accurately reflect the information given in the mini case. The adopter category and rate of adoption are not mentioned, and there is no discussion of communication flow or skimming policy.

TABLE MINI CASE: Cynthia Recently Saw a New Coffee Table