There is no universally accepted definition of the terms product innovation or new product.
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Q71: TABLE MINI CASE: Cynthia recently saw a
Q72: CAR MINI CASE: Marksman Motors is a
Q73: TABLE MINI CASE: Cynthia recently saw a
Q74: TABLE MINI CASE: Cynthia recently saw a
Q75: A particular innovation may diffuse differently throughout
Q77: CAR MINI CASE: Marksman Motors is a
Q78: CAR MINI CASE: Marksman Motors is a
Q79: COPY MINI CASE: Speedy Copy just opened
Q80: Use innovativeness involves meeting an old need
Q81: The overlap of innovativeness across product categories
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