The overlap of innovativeness across product categories seems to be limited to product categories that are closely related to the same basic interest area.

Question

Quizplus · Accepted Answer

Innovativeness is generally more common among products that are closely related to each other or share the same basic interest area. This is because consumers who are interested in a particular product category are more likely to be interested in related categories as well, and they may have similar preferences and needs in those categories. Therefore, innovation is more likely to overlap in closely related product categories.

The Overlap of Innovativeness Across Product Categories Seems to Be