Question 1

The overlap of innovativeness across product categories seems to be limited to product categories that are closely related to the same basic interest area.

Accepted Answer

Innovativeness is generally more common among products that are closely related to each other or share the same basic interest area. This is because consumers who are interested in a particular product category are more likely to be interested in related categories as well, and they may have similar preferences and needs in those categories. Therefore, innovation is more likely to overlap in closely related product categories.

Question 2

The social system serves as the boundary within which the diffusion of a new product is examined.

Accepted Answer

The social system, which includes cultural, economic, and demographic factors, plays a crucial role in determining the acceptance and diffusion of a new product. It sets the boundaries for the market and influences consumer behavior, attitudes, and norms related to the product. Therefore, understanding the social system is essential for successfully introducing innovative products and gaining market share.

Question 3

Marketers should disregard the orientation of their target consumers' social system when seeking to gain acceptance for their new products.

Accepted Answer

The orientation of the target consumers' social system is important to consider when introducing a new product. Cultural norms and values, social hierarchy, and communication patterns all play a role in how a product will be received and accepted within a social group. Ignoring these factors could result in the failure of the product within that group.

Question 4

Consumer innovators are less likely to be deal prone.

Accepted Answer

The answer of Consumer innovators are less likely to be...

Question 5

Consumer innovators tend to display higher levels of social interaction and opinion leadership than noninnovators.

Accepted Answer

Consumer innovators are often early adopters of new products or services and are more likely to have a large social network and be opinion leaders within their social circles. They are also more likely to share their experiences and opinions about new products, which can influence the adoption behavior of others.

Question 6

Because motivated consumer innovators can influence the rate of acceptance or rejection of a new product,they influence its eventual success or failure.

Accepted Answer

Motivated consumer innovators are often the first to adopt and use new products, and their opinions and behaviors can significantly influence others. Therefore, their level of acceptance or rejection can impact the eventual success or failure of a product in the market.

Question 7

Consumer innovators are low-risk perceivers.

Accepted Answer

The answer of Consumer innovators are low-risk perceivers....

Question 8

Consumer innovators are not as interested as late adopters or nonadopters in the product categories that they are among the first to purchase.

Accepted Answer

Consumer innovators are typically more interested in the product categories that they are among the first to purchase, as they enjoy trying new products and being on the cutting-edge of innovation.

Question 9

Define and give examples of the four types of definitions of innovations.

Accepted Answer

The answer of Define and give examples of the four...

Question 10

Purchase time refers to the amount of time consumers use a product or service before they feel comfortable talking to others about their experiences.

Accepted Answer

Purchase time typically refers to the time it takes for a consumer to decide to buy a product or service, not the time they use it before discussing it with others.

Question 11

Longer purchase times typically lead to faster diffusion of innovations.

Accepted Answer

Longer purchase times usually slow down the diffusion of innovations. When the time between awareness and adoption is long, the diffusion of the innovation tends to be slower as it gives more time for potential adopters to resist or delay the adoption.

Question 12

Consumer innovators are more socially accepted and socially involved than noninnovators.

Accepted Answer

Studies have shown that consumer innovators tend to have larger social networks and are more likely to participate in social activities compared to noninnovators. They are also more likely to share their experiences and opinions with others, making them more socially accepted.

Question 13

Noninnovators seem to find new products threatening to the point where they prefer to delay purchase until the product's success has been clearly established.

Accepted Answer

Noninnovators tend to be cautious when it comes to adopting new products and may delay their purchase until the product has gained wider acceptance in the market. This is because they perceive the risk of trying out a new product to be higher and prefer to wait until the product's success and effectiveness have been established.

Question 14

The traditional five adopter categories present in diffusion literature include all potential consumers present in the marketplace.

Accepted Answer

The five adopter categories (innovators, early adopters, early majority, late majority, and laggards) are based on the idea that not all consumers will adopt a new product or innovation at the same time or at the same pace. Therefore, these categories do not necessarily include all potential consumers present in the marketplace.

Question 15

Consumer innovators provide other consumers with information and advice about new products,and those who receive such advice frequently follow it.

Accepted Answer

Consumer innovators, also known as opinion leaders, are trusted by others for their knowledge and experience with new products. As a result, their advice and recommendations often influence the purchasing decisions of other consumers.

Question 16

Innovators tend to watch more television than noninnovators.

Accepted Answer

There is no conclusive evidence or research indicating that innovators tend to watch more television than noninnovators. In fact, some studies suggest that excessive television watching can hinder creativity and innovation.

Question 17

Innovative behavior can be an expression of an individual's need for uniqueness.The need for uniqueness allows an individual to distinguish himself by purchasing a rare item,which is a socially acceptable behavior.

Accepted Answer

The statement is correct in stating that innovative behavior can be a way for individuals to satisfy their need for uniqueness by purchasing rare items, which is socially acceptable. Therefore, option A is correct.

Question 18

Consumer innovators are more dogmatic than noninnovators.

Accepted Answer

Consumer innovators are generally less dogmatic, as they are more open to new experiences and willing to try new products or ideas compared to noninnovators.

Question 19

In general,the diffusion of products worldwide is becoming a more rapid phenomenon.

Accepted Answer

With advancements in technology and globalization, the diffusion of products worldwide has become faster and more efficient.

Question 20

The first set of people who purchase a new product are called early adopters.

Accepted Answer

The answer of The first set of people who purchase...

Quiz 14: Consumers and the Diffusion of Innovations