Marketers should disregard the orientation of their target consumers' social system when seeking to gain acceptance for their new products.

Question

Quizplus · Accepted Answer

The orientation of the target consumers' social system is important to consider when introducing a new product. Cultural norms and values, social hierarchy, and communication patterns all play a role in how a product will be received and accepted within a social group. Ignoring these factors could result in the failure of the product within that group.

Marketers Should Disregard the Orientation of Their Target Consumers' Social