Consumer innovators tend to display higher levels of social interaction and opinion leadership than noninnovators.

Question

Quizplus · Accepted Answer

Consumer innovators are often early adopters of new products or services and are more likely to have a large social network and be opinion leaders within their social circles. They are also more likely to share their experiences and opinions about new products, which can influence the adoption behavior of others.

Consumer Innovators Tend to Display Higher Levels of Social Interaction