Use innovativeness involves meeting an old need with a new product specifically designed for that purpose.
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Q75: A particular innovation may diffuse differently throughout
Q76: There is no universally accepted definition of
Q77: CAR MINI CASE: Marksman Motors is a
Q78: CAR MINI CASE: Marksman Motors is a
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Q81: The overlap of innovativeness across product categories
Q82: The social system serves as the boundary
Q83: Marketers should disregard the orientation of their
Q84: Consumer innovators are less likely to be
Q85: Consumer innovators tend to display higher levels
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