Noninnovators seem to find new products threatening to the point where they prefer to delay purchase until the product's success has been clearly established.
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Q89: Define and give examples of the four
Q90: Purchase time refers to the amount of
Q91: Longer purchase times typically lead to faster
Q92: Consumer innovators are more socially accepted and
Q95: Consumer innovators provide other consumers with information
Q96: Innovators tend to watch more television than
Q97: Innovative behavior can be an expression of
Q98: Consumer innovators are more dogmatic than noninnovators.
Q103: The traditional five adopter categories present in
Q110: Consumer innovators are not as interested as
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