The principal limitation of the ________ is that it fails to recognize that the consumer plays an equal,if not dominant,role in many buying situations,seeking information about product alternatives and selecting the product that appears to offer the greatest satisfaction.
A) economic consumer model
B) passive consumer model
C) cognitive consumer model
D) emotional consumer model
E) routinized consumer model

Question

Quizplus · Accepted Answer

The passive consumer model suggests that consumers are easily influenced by marketers and do not actively seek information or make independent decisions, which overlooks the active role consumers often play in the buying process.

The Principal Limitation of the ________ Is That It Fails