Within the context of the model of consumer decision making, the ________ represents the internal influences that affect consumers' decision-making processes.
A) marketing mix
B) prepurchase search
C) decision
D) evaluation of alternatives
E) psychological field

Question

Quizplus · Accepted Answer

The psychological field includes internal influences such as perceptions, attitudes, and personality traits that affect how consumers process information and make decisions.

Within the Context of the Model of Consumer Decision Making