Over the course of their interaction with The Knot,a specialty web site for people planning their weddings,future brides and grooms record the home towns,the planned location of the wedding,the wedding date,the ceremony denomination,and the wedding budget.The Knot then provides this information to its advertisers,who are able to tailor their advertising messages to the specific brides and grooms based on what these advertisers already know about them.This is an example of ________.

Question

Quizplus · Accepted Answer

This is an example of narrowcasting, which involves sending focused or personalized messages to a specific audience based on their characteristics, preferences, and behaviors. The advertisers are using the information provided by The Knot to target their ads to the brides and grooms who are most likely to be interested in their products or services. Broadcasting, simulcasting, microcasting, and open casting are not applicable in this context.

Over the Course of Their Interaction with the Knot,a Specialty