The Societal Marketing Concept Involves ________

The societal marketing concept involves ________.

A) endeavoring to satisfy the needs and wants of the target market in ways that preserve and enhance the well-being of consumers and society as a whole
B) fulfilling the needs of target consumer markets more effectively than competitors
C) filling the marketplace with products that can be produced and sold cheaply
D) crafting messages to consumers that get them to buy products that do not meet their needs
E) consumers behaving completely rationally and maximizing their value when considering a purchase