When Company X obtains a list of left-handed people earning over 100K per year who own pets and are of Hispanic origin and develops and delivers a highly targeted and persuasive message designed specifically for this very narrowly defined consumer group,Company X is engaging in ________.

Question

Quizplus · Accepted Answer

Narrowcasting is a marketing strategy that targets a very specific and narrowly defined consumer group with a highly targeted and persuasive message.

When Company X Obtains a List of Left-Handed People Earning