When Klondike relaunched its "What Would You Do For A Klondike Bar" campaign in 2008,it broadcast its television ads during sporting events and prime time shows.This is an example of ________.

Question

Quizplus · Accepted Answer

The use of television ads during sporting events and prime time shows suggest that Klondike was using traditional broadcasting methods to reach a mass audience rather than narrowcasting or microcasting to a more specific demographic. Simulcasting refers to broadcasting the same content across multiple platforms simultaneously, and open casting is unrelated to marketing or advertising.

When Klondike Relaunched Its "What Would You Do for a Klondike