The principle of ________ can be used to confuse consumers and alter intended consumption behavior by blurring the distinction between branded and private-label products.

Question

Quizplus · Accepted Answer

The principle of stimulus generalization suggests that consumers can transfer learned responses to one stimulus to similar stimuli. In the case of private-label products, this can be used to make them appear similar enough to the branded products that consumers may not be able to distinguish between them, leading to altered consumption behavior.

The Principle of ________ Can Be Used to Confuse Consumers