In most drugstores,less expensive brands of personal care products such as shampoo,dental floss,skin care lotions,and soap come in packages that are extremely similar to instantly recognized and more expensive premium brands of these products,and are deliberately placed right next to them on the shelf.This is an attempt to encourage ________.

Question

Quizplus · Accepted Answer

The practice of placing less expensive brands of personal care products right next to more expensive premium brands on the shelf is an attempt to encourage stimulus generalization. This refers to the tendency of individuals to respond to different stimuli in a similar way, in this case, purchasing the less expensive product because of its visual similarity to the more expensive brand.

In Most Drugstores,less Expensive Brands of Personal Care Products Such