Regarding accuracy,a toothpaste ad stating that "brand A is the best" is considered an acceptable form of ________ because consumers generally understand that there is no credible way to determine what best means.

Question

Quizplus · Accepted Answer

The ad is using puffery, which is exaggerated or subjective claims that are not expected to be taken literally by consumers. The claim that brand A is the "best" cannot be objectively proven or measured, making it an example of puffery.

Regarding Accuracy,a Toothpaste Ad Stating That "Brand a Is the Best