When Fizzy Cola advertizes that it will donate a portion of all the proceeds of cola packaged in its Olympic can to the Special Olympics, it is engaging in ________.

Question

Quizplus · Accepted Answer

The practice of linking a company's product or service to a social cause or charity is called cause-related marketing. The statement describes Fizzy Cola's intention to donate a portion of proceeds to the Special Olympics, making it an example of cause-related marketing. The other options do not apply to this scenario.

When Fizzy Cola Advertizes That It Will Donate a Portion