Rogers Communications sells telephone services that include local and long-distance service, voice mail service, caller ID, and digital subscriber line access to the Internet. This is a form of:
A)upselling
B)cross-selling
C)bundling
D)customer relationship management
E)customer intimacy

Question

Quizplus · Accepted Answer

Bundling is the practice of offering several products or services for sale as a single combined package. In this case, Rogers Communications is offering multiple services, including telephone services and internet access, as a package deal.

Rogers Communications Sells Telephone Services That Include Local and Long-Distance