Yield management systems are best used to maximize revenue from a ________, _______ resource.
A)fixed; nonperishable
B)fixed; perishable
C)variable; nonperishable
D)variable; perishable

Question

Quizplus · Accepted Answer

Yield management systems are best used when dealing with fixed, perishable resources, such as hotel rooms or airline seats. These resources have a finite supply that can't be adjusted easily once the departure date arrives, and any unsold capacity is lost forever. Yield management systems are designed to optimize revenue by determining the optimal prices and allocation of resources to different customer segments, based on their willingness to pay and the likelihood of selling out. Non-perishable resources, such as software or music downloads, don't require yield management since they can be produced and sold indefinitely without any loss of inventory.

Yield Management Systems Are Best Used to Maximize Revenue from a ________