A catalog retailer has identified African-American professionals between the ages of thirty-five and forty-five as the group of customers within the larger market that is a potential market for its products.This is an example of___________.
A)targeting
B)marketing mix
C)product mix
D)mass market
E)market aggregation

Question

Quizplus · Accepted Answer

This is an example of targeting, which involves selecting a specific group of customers to focus marketing efforts on.

A Catalog Retailer Has Identified African-American Professionals Between the Ages