A new shampoo advertisement on television tells all of the wonderful benefits the consumer will enjoy when using one company's shampoo as opposed to another shampoo.What is this company seeking to convey in this television commercial?
A)the product's time utility
B)the product's distinctive competency
C)the company's production orientation
D)the company's marketing segmentation process
E)the product's differential benefits

Question

Quizplus · Accepted Answer

The company is seeking to convey the product's differential benefits, highlighting the advantages of using their product over others in terms of its effects on the consumer's hair.

A New Shampoo Advertisement on Television Tells All of the Wonderful