The ability of a firm to outperform the competition, providing customers with a benefit the competition cannot is called_______________

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Competitive Advantage refers to a firm's ability to offer a unique value proposition to customers that sets it apart from its competitors. This advantage can come from various sources, such as lower costs, superior quality, innovative products or services, brand recognition, or customer service. Achieving competitive advantage is a key goal of strategic planning and can contribute to the long-term success and profitability of a business. The other options listed are related to marketing and business management, but do not specifically address the concept of competitive advantage.

The Ability of a Firm to Outperform the Competition, Providing