In choosing a proper marketing mix strategy for international markets, the most crucial decision a firm will have to make will concern ________.

Question

Quizplus · Accepted Answer

The decision between standardization and localization of the marketing mix is crucial in international markets. Standardization involves using the same marketing mix across all markets, while localization involves adapting the marketing mix to suit the local market's needs and preferences. This decision will impact all aspects of the marketing mix, including product, pricing, promotion, and packaging. Therefore, it is the most crucial decision in choosing a proper marketing mix strategy for international markets.

In Choosing a Proper Marketing Mix Strategy for International Markets